By Lewis Bayley

When contextualising what cinema distribution looks like in the age of the Covid-19 pandemic, it is important to look back at adaptations the industry has made to facilitate sector sustainability and growth in other times of hardship and the changing nature of distribution.

The first case of a large interruption on the industry was expected to come along with the Wall Street Crash of 1929. To everyone’s surprise, between 60 and 80 million Americans visited movie theatres once a week during this time. [1] Though the experience for cinema-goers at that time was very different. For the…

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